Augmented Reality was the perfect platform for the Bayer team to create an interactive experience to explain and visualize its interconnected global farming networks. For this experience 6 physical topo tables were built to create the bases where different farming landscapes can virtually come to life.
The challenge was to scale down and condense massive farming areas into a small interactive environments to visualize farming data. Another challenge was to create a visual identity for each farm that accurately represents the global characteristics unique to each location. Maintaining a high level of realism while balancing real-time hardware limits was also a fun challenge to overcome. In the end we succeeded and creating a virtual experience to visualize data like never before.
