ideation + execution = solution
An obsessive need to humanize digital.
Fig. 01 // Zach Lester "lestron" Scherschligt
Since 2004 my passion for visual communication has transformed into a need to create meaningful experiences through design.
Whether its the feeling you get from reading a powerful visual message to a full sensory immersive experience, design has the power touch the soul, and that is what i am most passionate about creating.
I have 20+ years in the design industry and have a passion for creating things that impact people lives and drive brands forward. I have 10 years in management and over see large production art departments and tech teams for Web and CRM / ERP / ECommerce innovations. I am a true "chameleon" in the design world with a vast range of skills and technical know-how. I morph as a 3D generalist, Motion graphic artist, look dev, product design, brand identity & innovation.
Notable past projects: Guinness World Records; digital gaming experiences, Smuckers; Innovation center visuals and interactive experiences, Bayer; AR digital experience, Disney; Golden Oak, I am an expert in Branding and innovation, exploring but not limited to AR, VR, Ui/Ux Projects, Visual, Motions and Identity projects.
SKILL SET includes the following used in production workflows:
3D generalist | Cinema 4D | X-particles | Houdini | Substance Painter | Unity | Ui/Ux - Figma | Adobe Suite | Process Creation | Design Thinking | Look Development | Product Design & Innovation | Brand Identity
About.
