ideation + execution = solution
An obsessive need to humanize digital.
Fig. 01 // Zach Lester "lestron" Scherschligt
Since 2004 my passion for visual communication has transformed into a need to create meaningful experiences through design.
Whether its the feeling you get from reading a powerful visual message to a full sensory immersive experience, design has the power touch the soul, and that is what i am most passionate about creating.
I have 20+ years in the design industry and have a passion for creating things that impact people lives and drive brands forward. I have 10 years in management and over see large production art departments and tech teams for Web and CRM / ERP / ECommerce innovations. I am a true "chameleon" in the design world with a vast range of skills and technical know-how. I morph as a 3D generalist, Motion graphic artist, look dev, product design, brand identity & innovation.
Notable past projects: Guinness World Records; digital gaming experiences, Smuckers; Innovation center visuals and interactive experiences, Bayer; AR digital experience, Disney; Golden Oak, I am an expert in Branding and innovation, exploring but not limited to AR, VR, Ui / Ux Projects, Visual, Motions and Identity projects.
Concurrently I am a professional NFT Creator and community member exploring the Ethereum, Tezos, and Solana marketplaces (Foundation, Open Sea, Rarible, and Known Origin) since early 2021, and my work will be exhibited in Times Square New York for 2022 NFT NYC!
SKILL SET includes the following used in production workflows:
3D generalist | Cinema 4D | X-particles | Houdini | Substance Painter | Daz 3D | Unity | Ui / Ux - Sketch / XD | Adobe Suite |Process Creation | Design Thinking | Look Development | Product Design & Innovation | Brand Identity
About.
